Andrea Knezevic joins the News Decoder team as it helps launch a project to inspire, train and connect podcasters across Europe.

Creating a community of podcasters 16x9

News Decoder’s new Multimedia Communications Specialist, Andrea Knezevic.

To jumpstart a new collaborative project, News Decoder has brought on its newest team member, Andrea Knezevic.

With more than a decade of professional experience in communications and marketing, Knezevic will lead News Decoder in its role as the communications hub for the trans-Europe WePod project, which aims to create a community of podcasters and audio listeners across the continent.

Led by PRISA Audio, the two-year project brings together nine organizations from seven European countries to study the podcasting industry in Europe, create collaborative audio content and train and connect podcasting professionals.

A communications and marketing specialist, Knezevic will steer communications for the project, produce and distribute a monthly newsletter and facilitate cross-border collaborations.

“I am not only excited to be part of the WePod project, but I also see it as a perfect opportunity to merge my passion for journalism and podcasting with my extensive communication expertise,” Knezevic said.

Cross-industry experience for a transnational project

Over the past 10 years, Knezevic has worked as a journalist and a communications specialist and has taught international marketing at the university level. Originally from Bosnia and Herzegovina, she now splits her time between Paris and Brussels.

“News Decoder’s mission is to foster global awareness through journalism and cross-border education,” said Maria Krasinski, News Decoder’s Managing Director. “The WePod project was a perfect fit for us and Andrea came to us with the ideal combination of experience to manage it for us.”

Previously, Knezevic served as senior project manager for the European Energy Forum, taught communications strategies at NEOMA Business School in France and worked as a broadcast journalist in Bosnia. She also handled internal communications for the Sarajevo Film Festival.

“My prior work on EU projects has provided me with a solid foundation in international communication,” she said. “I look forward to applying these skills to the WePod project and helping our audience gain deeper insights into the world’s most pressing issues.”

A passion for promoting podcasting

It is Knezevic’s connection to journalism, and podcasting in particular, that drives her work.

“While I’ve always been passionate about storytelling through journalism, WePod provides a unique platform to reach a broader audience through podcasting. I can’t wait to share engaging stories and foster discussions on global matters,” Knezevic said.

The project is funded by the Creative Europe Programme (CREA) and led by PRISA Audio, the world’s leading producer of Spanish-language podcasts. In addition to coordinating the project, PRISA Audio will be responsible for the executive production of all co-productions and will be one of the main driving forces behind the creation of the European Podcast Association, which will allow it to establish itself as a benchmark in the audio industry.

Together with PRISA Audio — which participates through its brands El País Audio, Ser Podcast and Podium Podcast — the WePod consortium is made up of leading European audio producers in their respective countries: Bulle Media from Belgium, Chora Media from Italy, Magyar Jeti Zrt from Hungary, Outriders from Poland and Press Freedom Foundation from Serbia.

For its role in the project, News Decoder will coordinate communication between all the partners and produce a monthly newsletter that informs both the partners as well as professional and budding podcasters about developments in the project and podcasting world.

News Decoder will also host a series of training workshops for young people in six cities across Europe and will organize and host a networking event for podcasters that will take place in Paris in 2025.

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